I’m going to preface this with saying this is not a scientific analysis. Read on.
I got to play with Facebook Timeline and it was really a great experience. I then popped open Google plus in a new tab and it was very utilitarian – it just presented a list of things I could do. In my new Facebook Timeline profile, I spent a lot of time taking in the aesthetics, I was interacting with it in a non-functional, or non-utilitarian way. I was interacting with it emotionally. It’s like when someone buys a new BMW, they probably star at it, touch it, smell it, take pictures of it. Driving, which is its utility, is just part of the experience. If I were to buy a Kia, I would just drive it – a strictly utilitarian experience.
Continue reading “Selling the Experience of a Utility, Not the Utility.” »