Kia Spectra Commercial.
The “Nothing to compare” commercial for Kia Spectra is brilliant. While AdAge predicts a rise in attack ads this summer, as a follow up to a slow build over the last year, the Spectra commercial does not come off like an attack Ad because of it’s brilliance. It is funny, it is smart and it is factual without being vindictive. Experts say that attack ads should really not directly state flaws – the main reason being to avoid law suits, but also to fight with dignity. The Kia Spectra commercial does it with dignity.
If you don’t remember the Toyota (Corolla?) commercial from a few months ago where there was a monologue of a guy saying that a lot of companies are comparing their cars to a Corolla – why not buy a Corolla?
The Spectra commercial, though a little late, comes out with a pretty funny presentation of directly stating that the Corolla does not have this, but the Spectra has it and so on. The closing line is “Really, there is nothing to compare”.
Pretty darned good!
Edit: It is the Toyota Camry.