Conrad Abraham

So we awoke this morning to a new search engine – Bing. We awoke to find a “coming soon” button. Should have stayed in bed. This is not about the technicalities of the search engine but rather the name. It seemed at first to be… lame. But it then seems like just the right name to pull of something as big as competing with Google. It would be interesting to see how they present the concept.

The name Bing has a sense of urgency and a sense of “arrival” – the sound of found. At the same time a sense of impatience. Maybe it’s just the picture that is conjured up in my head – that little bell on the front desk of hotels. Bing! bing! Anyone here?

Either way it seems like Bing has a nice ring to it, lets watch how the brand emerges.

As for the technicalities, it seems promising. At least better that that last search engine that made a run. Can’t remember the name but it was started up by ex Google employees and top engineer or something. The concept of displaying your answer on the search page instead of a result seems like a good idea. The question is that will the millions give up Google, which has it’s hooks deep into them, and try switch to Bing, let alone try it for an entire day?